London Campaign Stickers Over "No Ball Games" Signs in Push to Get Children Playing Outdoors Again
A campaign by the charity London Sport is stickering over "No Ball Games" signs on a London housing estate, part of a culture shift prioritizing play, physical activity, and healthy childhoods in urban communities.
SportsGNGV Editorial Team3 min read
In London, a guerilla ad campaign is taking place on the Mursell estate in Stockwell: the iconic — and often dreaded — "No Ball Games" signs are being stickered over. The initiative, led by the charity London Sport with support from Lambeth council, aims to remove barriers to sport and active play.
"This is not just about removing signs — it's about creating a culture shift that prioritises play, movement and physical activity as essential to healthy childhoods, thriving communities and public wellbeing," said London Sport's director of fundraising, marketing and communications, Tanya Rabin.
